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Since joining forces in 1992, Starboard and Carnival have been inviting guests to “fun” shopping experiences onboard, and they continue to deliver custom-designed merchandise to sea. Starboard offers Carnival guests a plethora of shopping options onboard the Carnival Dream, Freedom, Horizon, Legend, Magic, Miracle, Pride, Sunrise, and Sunshine, ranging from socially-responsible accessories to vintage luxury items, as well as an extensive list of Carnival-branded products. “Our dedicated account team of industry experts is excited to continue taking Carnival’s memorable vacation retail concepts to the next level with new offerings and a revamped commercial model,” added Bauer. Hit by everything from the pandemic to supply chain challenges to inflation, the industry has discovered creative ways to appeal to cruise passengers.
AZAMARA APPOINTS NEW EXECUTIVE LEADERSHIP
The decision to substantially reduce its stake is not a surprise given the knocks the cruise business took during the pandemic, and a predicted sharp tail-off in new vessels and new capacity to 2028, according to Oxford Economics data. Azamara, the small-ship cruise line and leader in Destination Immersion® experiences and Extended Destination Days, today announced the appointment... The averages vary a little bit per day by the cruise line and where in the world you are. You’ve got to check the box in every category and make sure you have something for everybody who wants to make a retail purchase. At least 50% of the guests on board are celebrating some sort of milestone. To commemorate the occasion, we suggest private retail appointments or a concierge for store outings.
Bringing Wanderlust to Life with Unforgettable Retail Experiences
We are the only cruise retailer that offers dedicated account teams who build unparalleled, data-driven, customized retail offerings for each of our world-class cruise line partners. Inspired by each cruise line’s brand DNA, personality and guest demographic, our products, experiences, and personalized service truly become a memorable part of the guest’s vacation experience. “Caryl and Benito’s robust experience in their respective fields are key additions to our leadership team to help drive our continued growth. Caryl’s unique leadership background in the jewelry industry, combined with the high demand for luxury retail offerings and experiences onboard, made her transition into the Starboard family very organic,” said Lisa Bauer, President and CEO of Starboard Cruise Services. His significant cruise retail experience, diverse skill set, leadership abilities, and passion for excellence are a perfect fit for our leadership team”. MIAMI, Sept. 1, 2021 /PRNewswire/ -- Azamara – the boutique cruise line dedicated to Destination Immersion® experiences – is pleased to announce that premier retailer at sea, Starboard Cruise Services – an LVMH Moët Hennessy company – is now the fleetwide retail partner for the destination-focused cruise brand.
LVMH announces joint venture deal for Starboard Cruise Services
The retail selling perspectives range from high-end luxury experiences at Silversea Cruises and Crystal Cruises to modern luxury and celebrity-focused shops at Royal Caribbean and Holland America, to name a few. On Wednesday, Starboard will showcase its next big retail experience on board the Carnival Horizon, the new mega ship from Carnival Cruises that is docked at the Manhattan Cruise Terminal. At least one onboard cruise retail operator seems to have figured out the value-creation proposition — experience and discovery — that on-land, brick-and-mortar stores haven’t yet been able to do in the new age of shifting consumer shopping preferences, and it doesn’t have much to do with technology. About AzamaraAzamara is an upmarket cruise line and leader in Destination Immersion® experiences. Presently with three mid-sized ships sailing to all seven continents of the world, and an additional fourth ship scheduled to join the fleet in 2022.
Starboard Cruise Services partners with Ship2Shore Employ to support cruiseline staff - The Moodie Davitt Report
Starboard Cruise Services partners with Ship2Shore Employ to support cruiseline staff.
Posted: Thu, 06 Jul 2023 07:00:00 GMT [source]
Consumer Products & Retail
Sailing on more than 100 cruise ships worldwide, our retail shops offer irresistible duty-free shopping. But we don’t just sell merchandise; we create unique shopping experiences for every guest on board. The retail space will cover a total of 8,966 square feet across two decks. The space is divided into distinct zones, including experiential luxury boutiques on Deck 5 and lifestyle, Swiss time pieces and immersive multi-category shops on Deck 4. The shops will feature a wide range of merchandise, from apparel, accessories, spirits and eco-friendly products to beauty, logo, destination and watches.
Join Our Luxury Team at Sea
Starboard Cruise Services and Onboard Media collaborate to highlight Alaska products and attractions - The Moodie Davitt Report
Starboard Cruise Services and Onboard Media collaborate to highlight Alaska products and attractions.
Posted: Fri, 08 Sep 2023 07:00:00 GMT [source]
It also highlights the wide range of high-quality services offered across the Luxury Division and sister company, Onboard Media. Get access to exclusive content including newsletters, reports, research, videos, podcasts, and much more. The deal will see LVMH joined by investors including Jim Gissy, who will serve as Chair of the new board, Marcia Rowley, who will be Vice Chair, John Rowley, the family office of David Siegel and Hannaford Investments LLC. The new company will operate both Starboard and Onboard Media, with LVMH remaining as investors in the venture. Azamara, the small-ship cruise line renowned for Destination Immersion® and Extended Destination Days, is making a splash this wave season, giving...
TAG Heuer and Starboard Elevate the Seascape with Largest Boutique at Sea Aboard Carnival Jubilee
It’s really making sure we have a deep understanding of who that customer is going to be on board. For example, when we’re in Australia, are there Australians on board or are they from the U.K. We work closely with our cruise line partners one year out to determine who is going to be on board and that’s where we start. Starboard’s latest retail fit-out was on Celebrity Cruises’ Ascent, the fourth ship in the Edge Series. Across the shopping offer, which covers almost 9,000 square feet, are some first-at-sea concepts and digital activations. LVMH has always kept Starboard as a low-profile business unit within its retail portfolio, rarely, if ever, mentioning the cruise operation in its quarterly results.
Starboard has continually introduced new strategies to increase growth and re-enforce its strong company culture. An internal realignment introduced dedicated account teams to optimize Starboard’s goal of delivering distinct cruise line account strategies and services, such as curated products, experiences and marketing tactics that reflect each line’s unique brand and guest profile. Launching the Luxury Division, further diversified Starboard’s services and partner portfolio by offering highly curated collections differentiated for luxury cruise lines. Deep-Seated Destination Creators, Cultural CollectionsThe reinvented retail vision is established on a fresh and formidable concept, designed to complement Azamara's distinct shoreside evening activities and overnight port stays.
This incredible diversity requires that we constantly ask ourselves if we are being as equitable and inclusive as possible in our business practices. In 2000, LVMH Moët Hennessy ∙ Louis Vuitton (LVMH) added us to their family.In 2023, Starboard became part of a new Joint Venture company, Global Travel Retail Holdings, welcoming four new investors along with LVMH. We’re reinforced by our relationship with Onboard Media, our sister company. This powerful combination gives us innovative multimedia insights and access to print, video and digital content that constantly transforms the retail and hospitality markets. Website | The redesigned website captures Starboard’s bold thinking and modern approach while maintaining the brand’s essence.
For Swiss timepieces, you have everything from Longines to Tag Heuer to certified pre-owned Rolexes. In terms of beauty brands, it’s certainly Lancôme, Estée Lauder and Clinique. We try to make sure that each of the categories has a good, better, best strategy for each of the brands. It’ll have an entry-level price point, a mid-level price point and then a high price point.
The interesting thing was, guests had a lot of pent-up demand because they weren’t spending money during the pandemic on these types of items. There was a lot of revenge spending on board, especially at the beginning of the year as people started coming back. We view ourselves as “alchemists,” transforming the ordinary into the extraordinary to create elevated impact and value. Our purpose comes to life when our customers, guests and partners join us in our quest to reimagine a world where we are all alchemists, where we all unleash our creativity and imagination. Our LVMH heritage of luxury and craftsmanship, combined with our close ties with renowned brands and local artisans, creates a colorful palette of possibilities to inspire joie de vivre. In the beauty category, there is a beauty bar, where the big attraction is facials.
Spanning two decks, passengers can discover a luxury space on Deck 5—including boutiques from Piaget, Cartier, Bvlgari, and John Hardy; and everything else on Deck 4. In addition to introducing Starboard as the chosen retail partner for Carnival’s new Carnival Celebration, the partnership extension covers Starboard’s current fleet of nine Carnival ships, according to Starboard Cruise Services. If they’re going to a beach, the passenger better be able to walk into a beach shop right on the ship and get anything and everything they need. Our ships sail all over the world, so they may be in the Caribbean for the winter and then Europe for the summer, or they’re in Australia for the winter and Alaska for the summer. Basically we’ve got ships pretty much anywhere in the world and we custom-design the retail offerings to that particular ship in that particular itinerary.
When our ships go to Alaska in the summer, obviously the logo apparel we do is more long sleeves. The gifts from our Alaska itinerary would be very different and it would be indigenous to local things from Alaskan culture. We totally customize what that guest is looking for so it’s immersive in that destination. Think about people that are going on shore excursions in Alaska and what they might need to go dog sledding and things like that.
We are bold enough to surprise you with the unexpected, by curating personalized treasures that delight your senses, spark your joy and inspire your wanderlust. The brand amplification centers on Starboard’s redesigned visual identity, exemplified by the new logo and introduction of the Starburst icon. The new look and feel are reflected across all touchpoints, including the website and social channels. On the digital side, in partnership with Diageo, Celebrity Ascent features a ‘What’s Your Whiskey’ interactive experience where shoppers can take a short taste-test quiz using AI.
With Hearts On Fire Ms. Capeci held multiple leadership positions before becoming president in 2016. Prior to Hearts On Fire, Capeci’s career spanned both Jewelry and Cruise leading the Agency Marketing teams for DeBeers Diamonds at JWT and then Royal Caribbean and Celebrity Cruises as an EVP at Havas/Arnold. With Caryl at the helm of this business segment, Starboard reinforces its commitment to being the best-in-class Retail at Sea business partner for the Fine Jewelry and Swiss Timepiece categories.
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